The production print industry is experiencing a revolution. Inkjet technology has evolved the ability to produce high volumes at incredible speeds, making digital printing more competitive than ever. Rather than outsourcing to an external services provider, or splashing out huge sums on other makeshift alternatives, companies can now produce high-volume print jobs on site. Paper still has much to give; research shows that it continues to enjoy a great deal of authority in a range of sectors, including healthcare, finance and education.

Printed materials still represent a key component of corporate communications channels. Despite the obvious importance of digital communications, such as social networks and email, paper continues to make a bigger impact. This is because a physical document is considered more trustworthy. It’s easier for us to read and remember on paper, than when information appears on a screen. We can highlight the points we care about most, and we can hold onto it to show other people or file it away for safekeeping.

The power of inkjet resides in its ability to combine our respect for paper with efficient printing. A single inkjet device removes the need for hybrid solutions or outsourcing contracts, allowing companies to take back control of their printing operations. This helps reduce wasted time by eliminating the need for complicated logistics involving templates or resources for several different machines. Another advantage of digital is speed. Offset devices have so many moving parts that setting them up can be a nightmare, whereas inkjet is ready to print almost instantly, boosting uptime and productivity.

Another advantage of digital printers over offset presses is their ability to personalize output. Inkjet devices are therefore able to produce high volumes of vibrant, highly customized content, which is incredibly useful for providing a great customer experience, particularly with promotional materials.

Every single sheet can be given a personal touch, by including the customer’s name or by using consumption data to offer targeted discounts in some cases. This helps companies to boost engagement rates and build strong relationships with customers, which is essential to achieve a decent return on investment.

In a nutshell, inkjet provides companies with an easy way to combine the trusted medium of print with the efficiency, speed and personalization powers of digital technology. Across a range of industries, users now have the opportunity to scale up their on-site printing capacities to produce highly engaging content in an efficient and affordable manner.