Change language
Change country

How to get employees on board for digital transformation

High engagement will increase your odds of success.
women talking

Digital transformation has become a priority for businesses everywhere. A recent survey by Forrester indicated 93% of companies believe they must embrace digital transformation to remain competitive. As a result, new technologies and digital processes are now some of the biggest factors taken into consideration when creating a business strategy.

However, the vast majority of digital transformation projects end in disappointment. In a recent survey by Couchbase, a massive 81% of respondents reported that their project had either failed, suffered a significant delay, or had been scaled back in the last 12 months. Such worryingly low success rates can be largely attributed to poor planning and underestimating the scale of the change, but another more common hurdle to digital transformation is getting your employees to embrace it.

By 2020, nearly a third of the world’s largest public companies are predicted to spend at least 10% of their revenue on digital strategies, according to IDC. But transformation is about more than just investing in new technology. Don’t forget that it will impact your entire business, and you will therefore need to adopt a completely new culture in order to stand any chance of succeeding. It’s essential to get your employees on board from the start in order to keep them engaged, motivated, and productive. But how?

Create a digital culture

As with all collaborative projects, communication is the key to success. Businesses should encourage open dialogue between employees at all levels before and during the process of transformation.

It is important to ensure that your employees feel involved, so you could set up communication channels for them to give feedback or share concerns. Building a strong community will help your employees to learn from each other, allowing them to share individual insights, successes, and failures, so that the entire company can benefit from their experience.

Your employees will also appreciate being kept in the loop. Primarily, this means explaining the reasons for digital transformation, but also your objectives and why you need everybody’s collaboration. According to McKinsey, businesses that communicate a change story in this way are more than three times as likely to succeed on their transformation journey.

Provide training and support

If your employees are unable to use their new digital tools effectively, you can expect satisfaction, motivation, and productivity to all suffer as a result.

Many of your employees are likely to hit the ground running, but you can’t expect all of them to. Some might have trouble adapting to new working styles, so training should be offered to everyone. Internal questionnaires or interviews can help you identify what kind of training each individual needs. You could also seize the opportunity to ask your employees which tasks they would like to digitize; businesses that follow this approach are 1.4 times more likely to succeed, according to McKinsey.

Try not to forget that the best learning often happens when we make mistakes. Experimentation should be encouraged, and failure should not be punished. Create an environment of trust that empowers your employees to learn without fear.

Everybody wins

In order to really win over your employees, show them how implementing digital technologies will make their jobs easier and more fulfilling.

The move to digital will revolutionize your data management strategy, enabling your employees to locate the information they need instantly so they can perform their tasks more efficiently. Your whole company will benefit from giving your employees the best tools and teaching them how to use them properly. Satisfaction and motivation levels will soar, with the bonus effect of increased productivity and business success.

Aligning company objectives with your employees’ personal goals is another way of improving engagement. Some companies present awards to individuals or departments for outstanding performance, which serves the double purpose of making the transformation a success and recognizing the important contribution made by employees.

Cloud with high-speed connections

Without your employees on board, the most likely outcome for your digital transformation is failure. It’s therefore imperative to involve them from the beginning.

Simply investing in innovative technology is not enough; instead, you need to develop a brand-new company culture that is suited for the digital era. This starts with communication, which entails informing your employees about the reasons for transformation and explaining how you intend to do so.

Not all of them will be enthusiastic, but effective communication and training will help to resolve any concerns they might have. Once they understand the new technology and its benefits, your employees will become the driving force that will ensure success on your digital transformation journey.

Learn more about innovating your workspace

Content services and cloud technology are keys to digital transformation

  • Technology which inspires business model changes

    Digital platforms are discovering new realms of possibilities. Check out just how companies are changing how they work thanks to new tech.

  • Overcoming common workflow problems

    Workflows can be convoluted and hard to understand, but technology can help to ease these five common challenges.

Stay in the loop with news from Kyocera

Check out our library of articles by industry experts, eBooks analyzing specific business trends and more with our Insights Hub. Your must go-to place for the latest industry innovations!

Les cookies et votre vie privée

Nous utilisons des cookies essentiels pour rendre les interactions avec notre site web faciles et efficaces, des cookies statistiques pour nous permettre de mieux comprendre comment notre site web est utilisé et des cookies marketing pour adapter la publicité à vos besoins. Vous pouvez sélectionner vos préférences en matière de cookies en cliquant sur le bouton "Gérer vos préférences" ci-dessous, ou sélectionner "Accepter tout" pour continuer à accepter tous les cookies.

Préférences de cookies

Champ obligatoire

Nous utilisons des cookies pour nous assurer que notre site web fonctionne correctement ou, occasionnellement, pour fournir un service à votre demande (comme la gestion de vos préférences en matière de cookies). Ces cookies sont toujours actifs, à moins que vous ne configuriez votre navigateur pour les bloquer, ce qui peut empêcher certaines parties du site web de fonctionner comme prévu.

Champ obligatoire

Ces cookies nous permettent de mesurer et d'améliorer les performances de notre site web.

Champ obligatoire

Ces cookies ne sont placés que si vous donnez votre consentement. Nous utilisons des cookies de marketing pour suivre la façon dont vous cliquez et visitez nos sites web afin de vous montrer un contenu basé sur vos intérêts et de vous présenter des publicités personnalisées. Actuellement, vous n'acceptez pas ces cookies. Veuillez cocher cette case si vous souhaitez les accepter.